Valcre brand assets

Logos, colors, and usage guidelines for press, partners, customers, and event organizers. Everything on this page is approved for public use within the guidelines below.

Download all assets (.zip) Usage guidelines ZIP · 18.4 MB · SVG, PNG, EPS, PDF, AI
Valcre symbol

Logos

The primary horizontal lockup is the default. Use the stacked lockup where width is limited, and the symbol alone only where Valcre is already named. Always download the file — never screenshot or redraw the mark.

SVG for digital · EPS/AI for print
Valcre primary logo, color
Primary — Color
Default. Use on white or light neutral backgrounds.
Valcre primary logo, white
Primary — White
For navy, brand blue, photography, and dark UI.
Valcre primary logo, one color black
Primary — One color
Single-color printing, faxed forms, engraving, and sponsor sheets.
Valcre stacked logo, color
Stacked — Color
Narrow spaces: square placements, badges, signage.
Valcre stacked logo, white
Stacked — White
Stacked lockup on brand blue, navy, or imagery.
Valcre symbol, color
Valcre symbol, white
Symbol — Color & White
Only where Valcre is already named: avatars, app icons, favicons.

Clear space & minimum size

Keep the logo legible and uncrowded. Nothing — type, rules, photo edges, other logos — enters the clear space.

x
x
x
x
Valcre logo with clear space

x = the height of the symbol. Leave at least x of empty space on all four sides of any lockup. More is fine; less is not.

Primary logo at minimum size
Primary
140 px / 1.25 in wide
Stacked logo at minimum size
Stacked
84 px / 0.75 in wide
Symbol at minimum size
Symbol
24 px / 0.25 in wide

Shown at minimum size. Below these sizes the wordmark and the fanned strokes start to break up — use the symbol instead.

What not to do

The logo files are final artwork. Place them; don’t edit them.

Stretched logo
Don’t stretch, condense, or scale disproportionately.
Recolored logo
Don’t recolor. Use the color, white, or one-color files as supplied.
Logo with drop shadow
Don’t add shadows, glows, outlines, or gradients.
Rotated logo
Don’t rotate, tilt, or set the logo on an angle.
Low contrast placement
Don’t place the color logo on blue or busy backgrounds — switch to white.
Rebuilt lockup Valcre
Don’t rebuild the lockup, respace it, or set the name in another typeface.

Color

Primary and Dark carry the brand; Secondary is the light accent. Keep placements light and bright — stay away from darker colors and hues. Click a value to copy it.

CMYK and Pantone values are in the full brand guide
Primary
Logo, links, buttons
Dark
Wordmark, headings, footer
Secondary
Light accent, symbol stroke
Blue
Deep blue for contrast and pressed states
Supporting colors
Green accentuates and highlights — it is not a background color.

Typography

Valcre sets everything in Inter — Regular, Medium, Semibold, and Italic. It is free from Google Fonts. Use sentence case throughout, including headings.

Aa
Regular 400 — body copy
Medium 500 — labels and subheads
Semibold 600 — headings and buttons
Italic — emphasis and quotes
Sentence case
More appraisals, in less time, with less work.
More Appraisals, In Less Time, With Less Work.

Only the first word and proper nouns are capitalized — even in headers, navigation, and email subject lines.

About Valcre

Approved boilerplate for press releases, event programs, and partner listings. Use it verbatim.

Short — 26 words

Valcre is commercial real estate appraisal software built by appraisers, for appraisers — helping valuation teams gather data, analyze property, and deliver better reports in days, not weeks.

Long — 71 words

Valcre is a modern commercial real estate appraisal platform designed by appraisers, for appraisers. It streamlines data gathering, comparable verification, analysis, and report writing in one connected workflow, with 100+ integrations to trusted data sources and highly customizable templates tailored to each firm’s brand and content. Appraisal teams use Valcre to increase production per appraiser, reduce errors, and deliver reports of a consistently higher standard — in days rather than weeks.

400K
Property appraisals completed
3.5M
Comparables collected
2 hrs+
Saved per appraiser daily

Usage & permissions

These assets are provided for editorial, partner, and integration use. Anything not covered here needs written approval first.

Use the supplied files as-is, at approved sizes, with full clear space.
Reference Valcre in articles, integration listings, and customer materials describing a factual relationship.
Don’t imply partnership, endorsement, or certification you don’t have.
Don’t use the Valcre name or symbol in your own product name, logo, domain, or social handle.
Don’t put the logo on merchandise, event signage, or co-branded material without written approval.
Ask first
Press & media — press@valcre.com
Partners & events — marketing@valcre.com
Customer support — support@valcre.com
Trademark

Valcre and the Valcre symbol are trademarks of Valcre, Inc. All rights reserved. Use of these assets does not transfer any right in the marks, and Valcre may ask you to stop or correct a use at any time.

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